Savoury snacks are enjoyed by consumers of all ages across Europe being consumed at various eating occasions. In France for example they are enjoyed as an aperitif whilst in Germany they are eaten as part of a meal or on social occasions with family and friends. In the UK snacks are more often eaten on-the-go as a quick energy boost or a treat during the day.
In 2014 the retail value of the savoury snacks market in Europe amounted to around €14 billion with nearly 1,850,000 tonnes of savoury snack products being purchased.
The largest market for savoury snacks in Europe is in the UK which is estimated to be worth around €4.08 billion (£3.23 billion). Whilst the UK is one of the largest purchasers (per capita) of potato chips / crisps, savoury snacks and snack nuts, it is certainly not the largest. Consumers in the Netherlands, Norway and Spain purchase more chips / crisps, savoury snacks and snack nuts (per capita) than UK consumers.
Consumption of savoury snacks across Europe varies from country to country but on average around 3.6kg are purchased per year per capita.
Every year ESA produces a European Snacks Report covering more than 25 countries across Europe including both European Community members and non-members. The report which details both volume and value for each individual market, including a breakdown of the data into potato chips/crisps, extruded snacks, and snack nuts is made available to ESA members free of charge as a benefit of membership.